Engineering Leader · 3× Founder · AI Native

Dustin Diaz

I build AI-native products and the engineering cultures that ship them. Twenty years of crafting software at scale — from Google and Twitter to Medium, three companies of my own, and a successful exit. Now building what comes next.

001

Beliefs

01

Culture ships

An engineering team's culture is its most durable product. Get the culture right — the rituals, the standards, the taste — and great software follows. I've scaled teams from 2 to 100, and this has always been true.

02

Ship with urgency. Build with intention.

Speed without craft is chaos. Craft without speed is irrelevant. The best teams ship daily and still sweat the details. These aren't competing values — they're the same value. Cadence and flow is the ultimate form of craft delivery.

03

The best tools disappear

Great software doesn't announce itself. It removes friction so quietly that users forget it's there. The most powerful AI features are the ones that feel like the product is just... smarter. Good design is beauitiful. Great design is invisible!

04

AI is not a feature — it's the foundation

The companies that win will be the ones that build AI into their DNA, not bolt it onto existing products. Every workflow, every interaction, every decision point should be AI-aware from the start.

002

Work

~/.claude/skills
/ai-filter/analytics/cache/code-review/component-filter/copywriting/database/database-migrations/e2e-api-testing/e2e-browser-testing/feature-flags/frontend/graphql-auth/i18n
>
AI Engineering Culture

Claude Skills Framework

Built a comprehensive system of AI-powered development skills for the entire engineering team. Custom Claude skills for code review, debugging, TDD, and systematic problem-solving — transforming how every engineer ships code daily.

Claude CodeAI WorkflowsDeveloper Experience
AI Filter
Describe what you're looking for...
AI Product Feature

Natural Language BOM Search

Complex bill-of-materials assembly search powered by natural language. Engineers and procurement teams describe what they need in plain English, and AI interprets intent across thousands of components and assemblies.

NLPSearchProduct AI
Claude
Developer Platform

MCP Integration Platform

Configuration-as-code platform for PLM, enabling external tool integration through Model Context Protocol. Programmatic access to product data that treats AI as a first-class integration partner.

MCPPlatformAPI Design
AI
Engineering Operations

AI Automated Engineering Workflows

End-to-end automation of daily engineering operations — standup summarizers, intelligent ticket triage, automated bug classification, deployment release notes, and integrated bug bots. AI doing the work nobody wants to do.

AutomationClaudeDevOps
JSbattery-recall.js
1exports.validate = async (data) => {
2 const batteries = items.filter(
3 i => i.category === 'battery'
4 )
5 return { valid: batteries.length === 0 }
6}
AI Product Feature

Intelligent Change Order Validation

AI-powered validation system for engineering change orders that catches inconsistencies, compliance issues, and process violations before they reach review. Reducing manual review cycles by surfacing problems early.

ValidationAIPLM
Agent Team
Code Review
TDD
E2E Tests
Deploy
Culture & Process

AI-First Engineering Culture

Transformed an entire engineering organization to operate AI-first. Every engineer on Claude Code Max, AI integrated into daily standups, sprint planning, code review, and deployment. A blueprint for how engineering teams should work in 2025.

CultureProcessAI Adoption
003

Trajectory

'05
Yahoo
Frontend Engineer

Developer advocate for YUI. Purple star award winner.

'07
Google
Design Engineer & Educator

Gmail UX prototyping. Created Google's most-attended engineering education program — taught 1,000+ engineers.

'09
Twitter
Frontend Tech Lead

Employee #30. Company's first frontend engineer. Built the widget platform, tweet and follow buttons, led the 2010 redesign.

'11
Medium
Founding Engineer

First engineering hire. Built the Node MVC framework and the Medium Editor.

'14
Mix
Principal Engineer & Cofounder

Cofounded with Garrett Camp (founder of Uber). Content discovery platform with 30,000+ creators.

'15
Agent
Cofounder, CTO & CEO

AI-powered talent marketplace. 75K users, 3K enterprise clients. ML-powered matching and image recognition processing 10M+ daily events.

'23
Duro Labs
VP of Engineering

Led engineering to successful exit — acquired by Altium (multi-billion dollar global leader). 400% team growth, 1.0 deploys/day, AI-native product strategy.

Now
Altium
Sr. Director of Engineering

AI-native cloud PLM platform. Leading post-acquisition integration and platform evolution.

I believe the next decade of software will be defined by teams that treat AI as infrastructure, not feature. By builders who insist on craft even under pressure. By people who ship daily and still care about the details.