Dustin Diaz

Los Angeles, CA • dustin@dustindiaz.com • (415) 601.9343

People-focused Engineering Leader and 3× entrepreneur with a proven track record scaling engineering teams building for global impact. Expert in high-performance architectures while delivering exceptional user experiences. Passionate about fostering innovation-focused engineering cultures that drive business growth through deep partnerships with Product, Marketing, and GTM teams.

History

Feb '23 - Present

Head of Engineering

Series A, Cloud-native SaaS PLM for disruptive hardware teams

  • Managing technical operations for 50-employee company, onboarding all new team members across Sales, CS, Marketing, and Engineering
  • Managing 25 distributed developers across four teams — Web, Platform, Integrations, & DevOps
  • Led new-hire, onboarding playbooks, and candidate guides leading to 400% growth in engineering
  • Hands on development of Platform micro-services, 3rd party integrations, RBAC systems, AI implementations, and architecture reviews.
  • Radically reduced shipping cycle times from 1.2 deploys per month to 1.0 deploys per day in six months
  • Adopted Agile methodologies, improving workflow efficiency and increased project completion by 50%.
  • Led the implementation of SOC 2 Type 2 compliance, strengthening platform security and driving a 25% increase in enterprise revenue
  • Created and implemented Engineering competency matrix, engineering values, and engineering career levels with accompanying pay bands
  • Fostered a culture of continuous learning and growth, initiating a mentoring and coaching program that enhanced team skills and collaboration
  • Led monthly Engineering all-hands, company Demos, and Business all-hands.
Technical Strategic Planning / RoadmapProject EngineeringEngineering ManagementLeadership DevelopmentCoaching, MentoringAgile MethodologiesTechnical Recruiting/Hiring
May '22 - Dec '22

Director of Engineering, Mobile & Consumer

  • Led transformation of developer experience, reducing build times by 65% through tooling optimization
  • Implemented unified CI/CD pipeline reducing deployment time from 4 hours to 20 minutes
  • Established developer productivity metrics using the SPACE framework, leading to 1.5x increase in shipping velocity
  • Advised and partnered in management development through educational programs to grow Route's leaders, leveling up several engineers to leads, and leads to managers. Led performance reviews and calibration feedback cycles for 50 engineers.
Technical Strategic PlanningProject EngineeringEngineering ManagementLeadership DevelopmentCoaching, MentoringAgile MethodologiesPeople Productivity Advisor
Torres & Diaz LLC
Apr '21 - May '22

It's Good

VP of Engineering

  • Led team from 0 to 1 in areas of platform architecture, APIs, and data warehousing/analytics to ship a production MVP.
  • Managed two distributed remote teams of 15 engineers
  • Set quarterly engineering budgets and KPI's
  • Established an end-to-end hiring process conducting an average of 5 screens per week
  • Provided meaningful coaching through mentorship and advisory techniques guiding engineers and team leads with fulfilling challenges to help scale the future development of the company.

AWS, Heroku • Node.js, Redis, Postgres • CI/CD, GitHub • Ashby, Greenhouse, LinkedIn • Mixpanel, Metabase, Data warehousing, Intercom • Google/Yelp APIs: Maps, Places, Distance Matrix, Photos • Cloud, CDN Storage • Linear, Product Board, Agile, scrum

Lightspeed

Director of Engineering

  • Managed team of 15 across engineering, product, design, and research.
  • Led end-to-end hiring efforts; from initial stages of recruiting, scheduling, conducting phone screens, panel interview loops, to final negotiation stages and offer.
  • Architected and implemented unified CI/CD pipeline for iOS and Android teams, reducing deployment time from 4 hours to 20 minutes.
  • Established developer productivity metrics using SPACE framework, leading to 1.5x increase in shipping velocity while maintaining code quality.
Strategic PlanningProject EngineeringArchitectureEntrepreneurshipTechnical Recruiting/HiringEngineering ManagementTechnical HiringRecruiting Agency ManagementCoaching, MentoringAgile MethodologiesLeadership Development
Dec '15 - Apr '21

Cofounder, CTO

  • Built and led engineering teams of 40+ across mobile, platform, and data engineering
  • Architected scalable platform serving 75,000+ users and 3,000+ enterprise clients with real-time data processing
  • Implemented AI-powered recommendation systems and Smart Image recognition technology processing 10M+ daily events for personalized search and booking experiences
  • Bootstrapped initial end-to-end mobile developer experience, from initial architecture to App Store deployment and analytics

CoFounder, Chief Executive Officer

Agent (now inactive) was a SaaS marketplace to book models, actors, and other industry talent attracting over 75,000 active independent creators and 3,000 clients within the U.S. that aimed to cut out middlemen (talent agencies), providing PCI compliant payment solutions and invoicing, portfolio media hosting, booking/scheduling tools, algorithmic job matching, AI talent searching, casting management, and advanced top of industry clout analytics.

EntrepreneurshipManagementFullstack ArchitectureArtificial IntelligenceProject EngineeringOrg budgetingEnd to end hiringLeadershipResearch & Analytics
Mar '14 - Oct '15

Principal Engineer & Cofounder

Mix began as a co-op product between Garrett Camp (founder of Uber) myself, and a third cofounder. Together we collaborated to create something that mixed each of our interests and backgrounds (pun intended, of course). With my experience in developing social networks, and Garretts profound knowledge in content discovery (StumbleUpon), we created an idea that allows users to discover, collect, and share content with like-minded friends. Mix remains in the AppStore today with over 30,000 creators.

Fullstack EngineeringNode.jsPostgresMap ReduceEntrepreneurshipTechnical Recruiting
Jan '13 - Dec '13

Principal Frontend Engineer

Primary frontend strategist at the 500 employee company, upleveling the quality of the the petition website used by 50 million people globally by setting best-practice language authorship guides for JavaScript, CSS, and HTML. Led technical guidance on performance benchmarks, including reducing rendering speeds to sub 150ms and overall perceived latency by 2x according to qualitative studies by introducing optimistic UI techniques.

Migrated the web application from a Ruby on Rails monolith to a robust single page application API client utilizing Node.js/npm.

ArchitectureNode.jsReactTechnical RecruitingTechnology Lead
Oct '11 - Jan '13

Founding Full Stack Engineer

Fullstack EngineeringNode.jsWeb ApplicationAWS
Apr '09 - Oct '11

Frontend Tech Lead

  • Employee number 30
  • Created first official Twitter frontend widget platform for 3rd party developers
  • Built and launched embedable timeline widgets, which accounted for 30% of all search traffic
  • Lead Engineer on Twitter.com and its core JavaScript API
  • Developed tweet and follow buttons
  • Lead on Twitter.com 2010 redesign & rearchitecture. Shipping the following features: infinite scrolling, user autocomplete, hover cards, and more
Frontend EngineeringTechnology leadOpen SourceAPI Design
Apr '07 - Apr '09

Design Engineer, Educator

  • Led Gmail's UX prototyping initiatives, creating high-fidelity prototypes that reduced iteration cycles by 40%
  • Developed and integrated reusable UI components into Google's core Closure Library, used by thousands of engineers
  • Created and led Google's most attended engineering education program, teaching web development to 1000+ engineers
  • Pioneered RITE methodology for UI/UX validation, leading to improved developer tooling adoption and user experience
Frontend EngineeringDevelopment EducatorUser Experience PrototypingPlatform DevelopmentTechnical Leadership
May '05 - Jan '07

Frontend Engineer

  • Developer advocate of the Yahoo User Interface Library.
  • Winner of purple star award for developing the Page Builder tool for Yahoo Site Builder, a multi-tenant SaaS product designed to assist small businesses in creating, designing, and launching their own websites.
  • Developed the domain sale, checkout experience, page builder, and content editor
Web DevelopmentUser Experience PrototypingHTML/CSS/JS
Athlete Web Services
Jun '03 - May '05

Fullstack Engineer

End to end development for professional NFL, NBA, MLB, and Olympic Athletes.

Web DevelopmentPHPMySQL

Education

Executive Coaching
Success by Design

Engaged in intensive executive leadership development with a certified professional coach, focusing on scaling high-performance engineering teams and developing advanced management capabilities. Mastered frameworks for effective cross-functional communication, strategic decision-making, and building empowered engineering cultures that drive organizational success.

CSU, Sacramento
BA Spanish, Minor Cultural Anthropology

Online Forum Editor and Opinion writer for the State Hornet University Newspaper. Developed online forums for CSUS Recreational Sports and small webpages for student athletes.

Scholarshiped student athlete.

Books

JavaScript Design Patterns

Essential guide for scaling JavaScript architectures in large codebases through proven design patterns. Focuses on building maintainable, enterprise-grade global scale applications by implementing robust patterns for testing, bundling, and developer tooling. The book demonstrates how these patterns enable teams to manage technical debt while maintaining high velocity for teams that care about shipping.

This is Strobist® Info

In 2009, I began a "365 project," the goal of which is to shoot and share one picture per day for a year. I shared both the final image and the behind-the-scenes setup shot for that image, allowing the viewer to see how the shot was arranged. I also included information about exposure, flash power, distance, and light modifiers. The project was a huge hit that attracted thousands of followers

Etcetera

Athlete
Runner

Ranked 13th in nation for 800m in 1998. Boston Qualifier and currently a 2:36 Masters Marathoner ranked 68th in Abbott age-group world rankings (2021).